Sally Hansen launches an application dedicated to manicures

"Mini Match" allows virtually test 200 varnish shades, as reported by Women's Wear Daily (WWD).
Free, application (iOS and Android) also allows to make purchases and to publish the photographs on different social networks. A system to advise the most suitable to the complexion of the tester is included shades.
In store, the existence of the Sally Hansen implementation will be signaled by a small logo to encourage customers to test the device.
"In countries like the United States, it is impossible to test in-store varnish," says Kristen D'Arcy, vice president of global digital Coty Inc WWD. "The application will simplify the lives of customers."
Sally Hansen is not the only cosmetics brand to try to beauty applications last year L'Oreal had tested augmented reality to test makeup products. "Makeup Genius" was based on the front camera of smartphones and tablets to turn them into virtual mirrors. The user could try different makeup just by facing the camera.
The concept of augmented reality seems to be democratized in the world of beauty. ModiFace launched its "ModiFace Mirror" this year. This invention allows "try" thousands of products (foundation, lipsticks, blushes ...) thanks to 3D technology and video. The user can zoom in on parts of the face and use a tool to detect nuance marrying best for her complexion.