Words launched in conference, and that the whole fashion world in turmoil. Three weeks after the announcement of the future collab between 2,015 H & M and Balmain, it is already rumored that Victoria Beckham may be the next to join the Swedish giant for a capsule collection.
This was during a conference on fashion icons when the British designer took part on June 3 in New York that the latter spoke of his desire to get closer to a ready-to-wear large signboard public. "I would look into the price of ready-to-wear and touch more people, I would suggest clothes to people who do not want to pay the price of designer pieces I would love to do something like a [. collaboration with H & M]. I intend to speak to this clientele, "she explained in comments reported by The Cut. The former Spice Girl, designer became his eponymous label in 2008, seems to have fully established its business plan and would project to expand its empire as well as elsewhere on the catwalks of Fashion Week in New York. After Isabel Marant, Sonia Rykiel, Versace or Alexander Wang, Victoria Beckham intends to tackle the ready-to-wear consumer, an approach may not be as altruistic as it evokes, which would allow its claw luxury of enjoying the radiation of a giant like H & M and so establish its reputation with the general public.
Nevertheless, the possibility of a collab with a sign such as H & M delights us, an opportunity for more modest budgets to adopt the minimalist style, chic and sometimes masculine woman of David Beckham. The question is whether H & M will examine the application filed by VB and will provide a positive response!
