This week, the British retailer Boots has unveiled its new range of products "Early Skincare Defence" (No. 7), which was specifically designed for women aged 20 to 35 who want to keep a youthful appearance of skin long.
This range includes a day cream, night and eye contour appears as a "springboard" to help pass the lambda in daily care products that help to push the signs of aging.
These products have been developed using patented technology 'Double Defence' of the brand, which combines UVA protection against sunlight and against environmental stress. They contain ginseng and mature to fight superoxide produced by exposure to sunlight or pollution, but also vitamin C and E. We also note the presence of rice peptides and alfalfa, which are used to inhibit enzymes responsible for skin aging.
"Protecting your skin from the sun and environmental stress is very important, especially if you want to delay proactively signs of aging," says Dr. Mike Bell, scientific advisor Boots UK. "With technology 'Double Defence' we have created a powerful antioxidant complex and broad spectrum designed to neutralize free radicals that trigger oxidative stress of the skin to help keep skin younger longer."
Young women in their twenties and thirties are becoming a favorite target of anti-aging cosmetic brands. L'Oréal Paris has shown that it is never too early to start protecting your skin with range Youth Code to use from 30 years.
In the same category of products, in recent years, the Ibuki range of Shiseido, is designed to help skin resist the aggressions of everyday life and Nirvanesque line Nuxe launched creams "first wrinkles" to a preventive approach aging.
