Beauty: compact formats are booming

Offered by the brands for several seasons already, beauty products in smaller sizes are attracting more and more French consumers, according to a study by The NPD Group, this Thursday, June 4 Their practicality, their nomadic spirit, and their low prices are a major asset, especially with the approach of summer vacation.Care, fragrance, makeup: all sectors of the beauty are affected by this new craze of French for compact formats. The great classics of perfumery, as news, and adopt these new packages to please the greatest number.In 2014, sales of feminine fragrances in bottles of 21-30 ml have registered a 1% increase in units when other containers decreased by 2%. The situation is the same for men, with an increase in sales of 2% in units over the same period."Small formats represent an interesting concept for the prestige beauty industry. They can target a different clientele, more volatile and on the lookout for novelty," said Mathilde Lion, Beauty Expert Europe at The NPD Group.Boom care in small formatsIf perfumes and make up are currently cosmetics where small sizes are the most common, care should not be left for long. Which began several seasons, the trend is accelerating, and The NPD Group notes even a 9% growth in units and value to 30 ml and less on the segment of anti-aging in 2014."Here again the opportunity to test the products and price are key elements of choice," says Mathilde Lion.The makeup items also surf this craze, probably accentuated by the success of box beauty, whose concept is based precisely on these small formats. After a slack period, the products 2-in-1 have returned, and saw sales increase by 59% in units in 2014.