Lancôme brings together four of its ambassadors for "Advanced Genifique"

The Lancôme, which celebrates its 80th anniversary this year, is for the first time using four of its flagship muses - Kate Winslet, Lupita Nyong'o, Penelope Cruz and Lily Collins - to embody his star serum "Advanced Genifique".

The purified shots of the campaign - a series of portraits of ambassadors posing alongside the iconic bottle of serum "Advanced Genifique" - were entrusted to the famous photography duo Mert Alas and Marcus Piggott, while the commercial is by Peter Lindbergh.

Through this campaign "All Stars" luxury home has wanted to highlight the "four incarnations of women Lancôme."