In order to offer an increasingly global offer, H & M sees the big picture to launch her own makeup claw, called H & M Beauty. While some make-up products already existed, it is for this initiative to create a true range with over 700 references, also including treatments for body and hair.
Three different lines available. The first consists of conventional makeup products, the second will be a high-end set, while the third will be dedicated to sustainable products (Ecocert certified). Beauty H & M will be unveiled as a whole in the coming year.
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