The Juicy Couture brand has created a new fragrance specially designed for Generation Y announced WWD. This fragrance will be accompanied by a campaign calling for a "glamor rebellion."
Developed with Elizabeth Arden fragrance license, "I Am Juicy Couture" is the first fragrance of the brand for four years.
The target audience for this new creation is Generation Y.
We can find there a sweet, fruity scent with top notes of raspberry, grapefruit, passion fruit, gardenia, sweet pea, musk and amber.
This new fragrance is embodied by the model Behati Prinsloo.
Available in US stores from July 1 and the rest of the world on August 1, the eau de parfum will cost about 50 euros (54 dollars).
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